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Skincare enthusiasts often rave about The Ordinary’s straightforward, no-nonsense approach to beauty. But have you ever wondered where this brand came from and who holds the reins behind its success? In this article, we’ll explore the origins of The Ordinary Skincare and delve into the question: who owns The Ordinary?
The Origins of The Ordinary Skincare
The Ordinary is a brand that revolutionized the skincare industry with its affordable yet effective products. Launched in 2016, The Ordinary is part of a larger company known as DECIEM, which is often called “The Abnormal Beauty Company.” DECIEM was founded by Brandon Truaxe, a visionary who sought to disrupt the traditional beauty industry by focusing on transparency and science-backed products.
Brandon Truaxe: The Visionary Behind The Ordinary
Brandon Truaxe was a computer scientist turned entrepreneur who believed in creating beauty products that were accessible and effective. His vision was to offer high-quality skincare without the marketing fluff and exorbitant prices that dominated the industry. Truaxe’s approach was to strip away unnecessary ingredients and focus on the core actives that delivered results.
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Truaxe’s commitment to innovation and transparency resonated with consumers, leading to the rapid rise of The Ordinary. Despite its success, Truaxe’s journey was not without challenges, and his leadership style was often described as unconventional.
The Science-Driven Approach
What sets The Ordinary apart is its dedication to science and simplicity. Each product is formulated with clinically proven ingredients like retinoids, vitamin C, and hyaluronic acid, with a focus on single-ingredient formulations. This allows consumers to tailor their skincare routines to their specific needs, creating a personalized approach to beauty.
DECIEM’s commitment to transparency extends beyond its formulations. The brand prides itself on providing clear, straightforward information about each product, enabling consumers to make informed decisions about their skincare.
Who Owns The Ordinary Skincare?
The ownership of The Ordinary has undergone significant changes over the years. Initially, The Ordinary was under the complete ownership of DECIEM, with Brandon Truaxe at the helm. However, Truaxe’s unexpected passing in 2019 led to a shift in leadership and ownership dynamics.
Estee Lauder’s Involvement
Estee Lauder, a global beauty giant, has been involved with DECIEM since 2017 when it first acquired a minority stake in the company. Estee Lauder’s investment in DECIEM was a strategic move to tap into the growing demand for clean and transparent beauty products.
Following Truaxe’s passing, Estee Lauder increased its stake in DECIEM, ultimately acquiring a majority ownership of the company in 2021. This acquisition marked a significant milestone for The Ordinary, as it became part of Estee Lauder’s prestigious portfolio of brands.
The Impact of Estee Lauder’s Ownership
Estee Lauder’s acquisition of DECIEM has had a profound impact on The Ordinary and its operations. With the backing of a global powerhouse, The Ordinary has been able to expand its reach and continue its mission of offering effective, affordable skincare solutions.
Estee Lauder’s involvement has also provided The Ordinary with access to a wealth of resources, including research and development capabilities, distribution networks, and marketing expertise. This support has enabled The Ordinary to maintain its commitment to innovation and transparency while expanding its product offerings.
The Ordinary’s Brand Philosophy
The Ordinary’s brand philosophy is rooted in transparency, efficacy, and affordability. These core principles have resonated with consumers worldwide, making The Ordinary a household name in the skincare industry.
Transparency and Honesty
One of the key pillars of The Ordinary’s success is its commitment to transparency. The brand is known for providing detailed information about its products, including ingredient lists and the science behind each formulation. This transparency builds trust with consumers and empowers them to make informed decisions about their skincare.
Efficacy and Innovation
The Ordinary’s focus on efficacy is evident in its science-backed formulations. By prioritizing proven ingredients and cutting-edge research, The Ordinary delivers products that deliver visible results. This dedication to innovation has earned The Ordinary a loyal following and numerous industry accolades.
Affordability and Accessibility
Affordability is a cornerstone of The Ordinary’s philosophy. The brand’s commitment to offering high-quality skincare at accessible prices has democratized beauty, allowing consumers from all walks of life to access effective skincare solutions.
The Future of The Ordinary
The future of The Ordinary looks promising as it continues to build on its foundation of transparency, efficacy, and affordability. With Estee Lauder’s support, The Ordinary is poised for further growth and expansion, both in terms of product offerings and global reach.
As the skincare industry evolves, The Ordinary remains committed to its mission of providing consumers with honest, effective, and affordable skincare solutions. This dedication to its core values will undoubtedly continue to drive The Ordinary’s success in the years to come.
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Conclusion
In conclusion, The Ordinary’s journey from a disruptive startup to a globally recognized brand is a testament to its commitment to transparency, efficacy, and affordability. The brand’s origins under Brandon Truaxe’s visionary leadership and its subsequent acquisition by Estee Lauder have shaped its path to success.
Today, The Ordinary continues to lead the way in the skincare industry, offering science-backed products that empower consumers to take control of their skincare routines. With a bright future ahead, The Ordinary remains a beacon of transparency and innovation in the beauty world.